10 Mistakes To Avoid When Breaking Into Medical Device Sales

Today, I'm coming at you with a fresh shave and no mustache, hoping that maybe, just maybe, it makes for a better podcast. Who knows, right? But let's dive into something super practical today—some of the big no-nos I've learned the hard way in this industry.
- Don't Say "I Want to Pick Your Brain": This industry is all about professionalism. Saying "I want to pick your brain" in your messages? It doesn't scream pro. Trust me, I've been there, and those messages got crickets. Keep it professional and stand out for the right reasons.
- Watch Your Names in Messages: It's easy to mess this up when you're copying and pasting on LinkedIn. Once, I sent a message with the wrong name—talk about embarrassing! Always double-check who you're talking to and what day it is. No more "Happy Tuesday" on a Wednesday!
- Don't Come Unprepared: I used to jump on calls without really knowing what medical device sales involved. Big mistake. Do your homework, understand who you're talking to, and what their role involves. It makes a difference.
- Don't Put All Your Eggs in One Basket: Focusing on just one company can backfire big time. They might hit a hiring freeze, and where does that leave you? Diversify your efforts across multiple companies to keep your options open.
- Know Who's Who: Understanding the difference between a territory manager and a regional sales manager is crucial. You don't want to mix them up during your interactions because who you're talking to might just be deciding your future with the company.
- Don't Wing Conversations: Preparation is key. You can't just rely on being a smooth talker. Practicing your pitches and understanding your product inside out can set you apart in this competitive field.
- Ignore Bad Advice: Be wary of where you're getting your advice from. Not everyone giving advice is performing at the top of their game. Stick to advice from those who are truly successful and are where you want to be.
- Follow Up Wisely: Don't harass people with endless follow-ups. If someone isn't responding after a couple of attempts, they're probably not going to. Focus your energy on those who are engaging with you.
- Don't Overshare: Keep your conversations concise and to the point. You're here to make a professional impression, not to make a new best friend. Save the small talk for after you've nailed the job.
- Don't Rely Solely on Drive: While being driven is important, it's not enough to just show enthusiasm. You need to demonstrate skills, knowledge, and the ability to meet the company's needs.
Final Thoughts
Breaking into medical device sales isn't just about who you know or making a good impression. It's about being prepared, staying professional, and learning from every interaction. If you're feeling stuck or unsure about your progress, remember that every misstep is a learning opportunity. Keep pushing, keep learning, and keep reaching out—you'll find your breakthrough.
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All the best,
Jacob McLaughlin