Jul 15, 2024

Exploring the Difference Between Full Line Sales Reps and Associate Sales Reps

In medical device sales, there's a big difference between a full line sales rep (TM) and an associate sales rep (ASR). Let's break down what they do and how they're different:

Associate Sales Rep (ASR): ASRs help full line sales reps with various tasks to make their job easier. This includes:

  • Helping during  surgeries
  • Managing equipment
  • Doing daily tasks  assigned by the TM ASRs are like the backbone of the sales team, handling important but less flashy tasks crucial for overall success. Usually, ASRs move up to full line sales roles after about two years.


Full Line Sales Rep (TM): Full line sales reps focus on keeping strong relationships with existing clients and growing their territory. They do things like:

  • Finding new clients  through calls and meetings
  • Having sales meetings  with potential clients
  • Making sure the  territory keeps making money The TM's job is key for growing sales and meeting goals. Doing well in this role can lead to higher pay and better opportunities in the company.


Pay Difference:
ASRs usually start with a base salary of $50k to $70k, plus bonuses based on the TM's performance. Full line sales reps' pay varies a lot based on company size, territory success, and experience. On average, sales reps make over $149k, with top performers earning $200k or more.

Final Thoughts

Both roles are important in medical device sales teams, offering chances to learn and grow. Knowing the differences between ASRs and TMs can help you figure out your career path in this competitive industry.

Dive Into More Insights

For more insights and discussions on breaking into medical device sales, check out my podcast episode on Spotify, Apple Podcasts or YouTube.

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