What happens when grit, family values, and vision collide? You get Johnny Caffaro, a dynamic force in the medical device industry and a single father of five. Johnny has mastered balancing professional excellence with personal growth, earning admiration across the board.

Today, Johnny shares his journey—breaking into the competitive world of medical device sales, taking a transformative hiatus, and leading the charge in AI-powered surgical innovation with Redefine Surgery. From beachside interviews in a suit to building a powerful personal brand, Johnny’s story is nothing short of inspiring.

Johnny’s Med Device Journey

The Risk That Paid Off
Johnny’s entry into medical device sales was unconventional and bold. After six months of job hunting and mounting bills, he learned that a hiring manager would be on vacation in California. Without hesitation, Johnny drove down with his family, ready to seize the opportunity. When the manager suggested a casual beach meeting, Johnny turned up in a full suit. "You only get one chance to make a first impression," he explained.

That determination set him apart. While other candidates came in relaxed attire, Johnny’s effort and professionalism left a lasting impression. He got the job and began a transformative journey in med device sales, proving that grit and preparation can open doors.

Climbing the Ladder
From his early days as an associate sales rep at Stryker to leading global marketing initiatives, Johnny’s career trajectory was nothing short of remarkable. But it wasn’t without sacrifices. Long hours, relentless travel, and missed family moments defined his life. "There were times I wasn’t present for my kids, and that weighed on me," he admitted.

The Hiatus: A Bold Reset

After years of grinding at the top of the med device world, Johnny did the unthinkable—he vanished. Turning off LinkedIn and stepping back from a thriving consulting business, he embarked on a year of healing and self-discovery.

From plant medicine journeys in Costa Rica to daily meditation, hot yoga, and journaling, Johnny rewired his mindset and found peace. “I stopped chasing external validation and started focusing on being the best version of myself—for my kids and for me.”

The hiatus redefined Johnny’s outlook, preparing him for his next chapter: redefining surgery.

Redefining Surgery with AI

Now, as the Head of Growth for Redefine Surgery, Johnny is revolutionizing the industry. The company is building an AI-powered platform to enhance surgical outcomes, offering real-time guidance to surgeons through advanced data analytics and augmented reality. Think Iron Man’s Jarvis, but for the operating room.

“Our goal is simple: better patient outcomes,” Johnny said. “Whether it’s guiding surgeons during procedures, educating medical professionals, or transforming surgical training, AI is the future.”

Through guerilla marketing and authentic storytelling, Johnny has helped catapult Redefine Surgery into the spotlight. “We didn’t even need a booth at the AAOS conference—people were drawn to us because of the buzz we’ve created.”

‍Key Takeaways from Johnny’s Story

1. Show Up Fully: Whether it’s wearing a suit on a beach or being present for your kids, showing up matters.
2. Adaptability is Key: From med device sales to AI innovation, Johnny’s journey shows the power of embracing change.
3. Prioritize Mental Health: Stepping back isn’t quitting; it’s recharging.
4. Leverage Personal Branding: Sharing your authentic story can create opportunities you never imagined.
5. Think Big, Act Bigger: Johnny’s work with Redefine Surgery highlights how bold ideas can transform industries.

‍Final Thoughts

Johnny Caffaro’s journey is a masterclass in perseverance, authenticity, and innovation. Whether it’s redefining surgery or redefining himself, Johnny’s story inspires us to embrace change, pursue balance, and always aim higher.

Want More Details?

For more stories and tips on breaking into medical device sales, check out our talk on Spotify, Apple Podcasts, or watch on YouTube.

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All the best,

Jacob McLaughlin

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