When I met Anthony Munoz at an entrepreneur meetup in Vegas, I noticed something right away: his drive. Sporting a Stryker backpack, Anthony’s story immediately intrigued me. Here was someone who not only broke into medical device sales—a notoriously tough industry—but also used it as a launchpad for a thriving real estate business. I knew his journey would resonate with many of you.

In today’s episode of New to Medical Device Sales, we explore Anthony’s rise in medical sales, his grit during grueling trauma rep days, and how he transitioned into commercial real estate investing. Buckle up—this one’s packed with actionable advice.

Lessons From Medical Device Sales

1. The Grind Teaches You Resilience
Anthony’s path into medical sales wasn’t easy. He applied to Stryker 15 times, facing rejection after rejection. But persistence paid off. “It took about a year and a half to land the job,” Anthony shared. “The interviews were intense, and the starting salary was $45,000 as a trauma associate—but I knew I had to prove myself.”

The trauma rep role was no walk in the park. Long hours, steep learning curves, and constant pressure defined Anthony’s first year. “You’re learning anatomy, understanding hospital dynamics, and becoming an expert in your product. Doctors rely on you, and the stakes are high.”

His key takeaway? Hard work and attention to detail earn trust and respect in medical sales. “Doctors don’t want a buddy; they want someone reliable, knowledgeable, and focused,” Anthony said.

2. Growth Requires Pushing Beyond Comfort Zones
Anthony’s leap from associate to full-line rep came with a steep learning curve. “It’s not just about maintaining the business—it’s about growing it,” he explained. “Doctors expect you to know your stuff, and competitors are always waiting for you to slip up.”

His strategy for success? Preparation and professionalism. “I didn’t walk in as ‘the new guy.’ I treated myself like a seasoned pro. That confidence and preparation made all the difference.”

Pivoting to Real Estate

While thriving in medical sales, Anthony began investing in real estate. His first two properties—a four-unit and another nearby—quickly became cash-flowing assets. “Medical sales gave me the financial foundation to explore other opportunities,” he said.

But the transition wasn’t without challenges. After leaving Stryker, a real estate flip went south, leaving him $100,000 in debt. Undeterred, Anthony joined a commercial brokerage firm, where he applied his medical sales grit to learn the ropes. “Six months later, I closed my first deal. Another six months after that, I started my own shop.”

 Key Takeaways From Anthony’s Journey

1. Persistence Pays Off: Whether applying for medical sales roles or pursuing new ventures, resilience is key.
2. Always Add Value: Success in sales—and life—comes from solving problems and exceeding expectations.
3. Plan for Your Future: Use medical sales as a stepping stone to achieve your broader goals, whether investing in real estate or building wealth.
4. Invest in Knowledge: Preparation and expertise set you apart, whether in the OR or negotiating a property deal.
5. Stay Open to Change: It’s okay to pivot if your heart isn’t in it. Success often comes from embracing new opportunities.

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Final Thoughts

Anthony’s story is a testament to the power of hard work, adaptability, and vision. He didn’t just thrive in medical sales; he leveraged the experience to build a successful business in real estate. Whether you’re looking to break into medical device sales or explore opportunities beyond, Anthony’s journey proves that the only limits are the ones you set for yourself.

Want More Details?

For more stories and tips on breaking into medical device sales, check out our talk on Spotify, Apple Podcasts, or watch on YouTube.

Ready to break into Medical Device Sales? 

If you’re serious about breaking into Medical Device Sales, our course/mentorship is designed to help you break into the industry where our average person is breaking into Medical Device Sales in just 8.5 weeks at $105,502.

Click here to learn more and kickstart your journey to success.

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All the best,

Jacob McLaughlin

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